Our Strategy


We do things differently!

Experience, outstanding negotiating abilities and attention to the details. Our discerning buyers and sellers entrust Vannessa and her Team to guide them through every step of the real estate process. Vannessa ensures that all objectives are met consistently with exceeded expectation.

Having lived through many markets, the Vannessa Kaufman Team understands the challenges of selling today and how to respond to a rapidly changing marketplace, like New York City.  With our proven sales approach, effective marketing campaigns, our vast network with Sotheby’s International Realty, as well as our personal network built over 25 years, no detail is overlooked.



World Presence

Through the leading global luxury real estate brand, Sotheby’s International Realty, Vannessa is able to tap into the Through the leading global luxury real estate brand, Sotheby’s International Realty, Vannessa is able to tap into the resources and connections of the 730 offices in 56 countries and territories and over 16,400 sales associates.

The built in global network is second to none! With a dedicated liaison stationed at the Sotheby’s auction house and the Sotheby’s International Realty® corporate headquarters, we are able to help unite thousands of buyers with the properties our network represents. In 2014 alone, SIR generated approximately $ 1.65 Billion in referrals. With their professionalism, ethical standards, innovative and individually tailored marketing, and knowledge Vannessa and her Team succeed where others cannot.

Distinguished Connections

The Vannessa Kaufman team capitalizes on a powerful network and strong reputation as part of the Sotheby’s brand. We have created a strong group of hand-picked broker’s from across the globe to promote our business and network. With each added member, Vannessa increases the efficiency of the referral process. Wherever you are buying or selling, we can confidently recommend brokers that will provide the highest level of service and dedication you would receive from us.

Comprehensive Online Exposure

Research conducted by the National Association of Realtors® found that 90% of all home buyers utilized the Internet in their search. This research also demonstrated that the Internet is the most effective marketing medium. The Internet is also the only buyer source that is accessible from virtually anywhere in the world.

Vannessa Kaufman understands that having a brand name that is recognized and respected around the globe provides our team with a powerful advantage in this international marketplace. We leverage that advantage through a comprehensive online marketing effort that includes a presence on three branded websites (sothebyshomes.com, sothebysrealty.com and sothebys.com), extensive listing distribution programs and online advertising partnerships.

Your listing will be distributed to millions of Internet home shoppers through our syndication feeds with other home search websites, and can be accessed on all of the top real estate websites in the nation.

Social Media

Sotheby’s International Realty® is dedicated to navigating the different strengths of social networks, a key factor in promoting the sale of your home in today’s media culture. Our Facebook pages are attractive and informative hubs where visitors can learn about our brand and offerings, and stay up to date with local and national real estate trends. On Twitter we publicize open houses and other important announcements to drive traffic to our listings. LinkedIn is a professional network where we lead conversations on the luxury market and connect our agents and clients. Pinterest allows us to share our beautiful property images with the online community. By leveraging the many benefits of social media, we can provide significant exposure before an audience of qualified buyers

Show Perfect

The Vannessa Kaufman team uses Sotheby’s International Realty’s trusted network of vendors to curate your home and enrich the viewer’s experience-in print media and online.  Our goal is to present your home at its very best, using the best tools.  Our team uses five tools that help bring your home to life: photography taken by a top architectural photographer, custom floor plans illustrating the building’s structural layout and key features, individualized brochure highlighting the distinctive elements of the property, videography telling the story of your home in a one to two minute video, and property showcase website advertising your home on a customized, designated property website.

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